Karachi, Pakistan — October 17, 2025: In a riveting TEDxLyari talk that left the audience inspired and reflective, Mehboob Ali Shar, CEO and Founder of Icreativez Technologies, shared his extraordinary journey from a modest village in rural Sindh to becoming one of the world’s top SEO experts. The event, held on October 17, 2025, at the iconic Arts Council of Pakistan in Karachi, highlighted themes of resilience, determination, and the unyielding pursuit of dreams—resonating deeply with aspiring entrepreneurs from lower and middle-class backgrounds across Pakistan.
TEDxLyari, known for amplifying voices from Karachi’s vibrant Lyari community and beyond, brought together innovators, thinkers, and change-makers under the banner of “Ideas Worth Spreading.” Shar’s session, titled “Rising Above: Turning Village Dreams into Global Reality,” wove personal anecdotes with practical wisdom, reminding attendees that success is not reserved for the privileged but forged through grit and innovation. As the first Pakistani recognized by Google among the world’s elite SEO professionals, Shar’s narrative served as a powerful testament to the potential of untapped talent in Pakistan’s IT sector.
A Journey of Perseverance: From Loung Khan Keerio to International Acclaim
Born on July 21, 1982, in the quiet village of Loung Khan Keerio in Shaheed Benazirabad district (formerly Nawabshah), Mehboob Shar grew up amid the simplicity of rural Sindh. As an IT graduate from Quaid-e-Awam University of Engineering and Technology, he faced early hurdles in a landscape where opportunities for tech-savvy youth were scarce. Undeterred, Shar dove into software development, web design, and digital marketing, amassing over 16 years of expertise that would redefine his trajectory.
During his TEDxLyari talk, Shar recounted pivotal moments: bootstrapping his first SEO campaigns from a shared computer in his village, navigating rejections to secure international gigs, and channeling failures into fuel for innovation. “Resilience isn’t about avoiding storms; it’s about learning to dance in the rain,” he quipped, drawing laughter and nods from the diverse crowd. He urged the audience—many from Lyari’s resilient neighborhoods—to adopt a “growth mindset,” blending hard work with continuous learning in an era dominated by AI and digital transformation.
TEDxLyari: Sparking Change in Karachi’s Heart
Hosted at the Arts Council of Pakistan Karachi—a historic hub for cultural expression since 1954—TEDxLyari 2025 was a beacon of empowerment. The venue, with its grand auditoriums and academies for theater, music, and fine arts, provided the perfect stage for raw, unfiltered stories. Amidst a lineup of speakers tackling social issues, entrepreneurship, and urban renewal, Shar’s session stood out for its universal appeal, blending motivational storytelling with actionable insights on digital branding.
Attendees, including students from local universities and budding entrepreneurs, praised Shar’s authenticity. “His story mirrors our struggles in Lyari—limited resources, but endless hustle,” shared one young participant. The event also featured interactive workshops on SEO basics, underscoring TEDx’s commitment to actionable ideas.
Shar’s talk aligns with his broader mission: fostering innovation in Pakistan’s underserved communities. As he noted in recent interviews, “Digital tools level the playing field. A kid from rural Sindh can now compete globally—if they dare to dream big.”
Why This Matters for Pakistan’s Future
In a nation where youth unemployment hovers around 10% and the IT sector promises millions of jobs, Shar’s narrative is more than inspirational—it’s a blueprint. His emphasis on ethical practices, mentorship, and inclusive growth challenges the status quo, proving that global brands can emerge from local soil. As Pakistan eyes digital hubs and tech parks, leaders like Shar are pivotal in bridging academia, industry, and government.
For those eager to dive deeper, watch Shar’s full TEDxLyari talk on the official TEDx YouTube channel or explore Icreativez Technologies at icreativez.com. Follow #MehboobShar and #TEDxLyari for more stories of courage and triumph.
