Karachi, Pakistan — September 2, 2025:
A delegation from the Pakistan Software Houses Association (P@SHA) held a productive meeting with Mr. Noor Ahmed Samoo, Secretary of Information Science & Technology, Government of Sindh, to discuss ongoing developments and future strategies for strengthening Sindh’s IT ecosystem.
The high-level meeting took place on September 2, 2025, and was attended by prominent industry leaders and government officials, reflecting a shared commitment to promoting innovation, digital transformation, and sustainable growth in Pakistan’s technology sector.
Leaders Driving IT Growth
The P@SHA delegation was led by:
- Mr. Mohammad Munaf, Central Executive Member, P@SHA
- Mr. Hassan Bin Rizwan, Central Executive Member, P@SHA
- Mr. Ayaz Ahmed Uqaili, Board Member, P@SHA
Officials from the Sindh Social Security and Labor Department were also present during the discussions.
Representing the private sector, Mr. Mehboob Shar, Founder and CEO of Icreativez Technologies, attended the meeting as part of the delegation. His participation underscored the importance of private industry engagement in shaping IT policy and fostering collaboration between the government and Pakistan’s tech entrepreneurs.
Key Discussion Points
The meeting centered around the development of Sindh’s IT infrastructure, public-private partnerships, and policy initiatives to empower startups and IT firms.
Key topics included:
- Strengthening the digital ecosystem and promoting entrepreneurship in Sindh.
- Creating policy frameworks to encourage local and international IT investment.
- Enhancing training, education, and capacity-building programs to prepare youth for future tech opportunities.
- Discussing ways to integrate IT solutions across government departments for greater efficiency and transparency.
Secretary IT’s Commitment to the Industry
Mr. Noor Ahmed Samoo, Secretary IT Sindh, expressed his continued support for the IT industry and appreciated P@SHA’s role in advancing Pakistan’s technology agenda. He emphasized that collaboration between the government, private sector, and academia is vital to building a digitally empowered Sindh.
“The IT sector is the backbone of Pakistan’s digital transformation, and Sindh has the potential to become a major technology hub. The government is committed to supporting innovation, startups, and skill development,” said Mr. Noor Ahmed Samoo during the meeting.
ICreativez Technologies’ Role
Speaking about the session, Mehboob Shar, CEO of Icreativez Technologies, highlighted the importance of such engagements in shaping a forward-looking IT strategy.
“Meetings like this are crucial for aligning government initiatives with industry realities. P@SHA’s collaboration with the Sindh government ensures that policies are designed to empower businesses, create jobs, and strengthen Pakistan’s global digital presence,” he said.
About P@SHA
The Pakistan Software Houses Association (P@SHA) is the leading representative body of Pakistan’s IT and IT-enabled services industry. It works to promote the interests of technology companies, advocate for favorable policies, and connect local innovators with global markets.
About Icreativez Technologies
Icreativez Technologies, founded by Mehboob Shar, is a leading Pakistani IT and digital solutions company specializing in SEO, web development, digital marketing, and software innovation. The company continues to contribute to Pakistan’s growing IT landscape through innovation, collaboration, and excellence
