Karachi, Pakistan — September 24, 2025:
The CEO and Founder of ICreativez Technologies, Mr. Mehboob Shar, attended the Policy Roundtable on “The Boom of the Fintech and the Role of RAAST in Pakistan”, hosted by P@SHA’s Policy Team during ITCN Asia 2025 in Karachi. The session brought together prominent leaders from the technology, finance, and policy sectors to discuss the evolving landscape of financial technology in Pakistan.
A Deep Dive into Pakistan’s Fintech Revolution
The roundtable served as an insightful forum to discuss the rapid expansion of fintech innovation, the transformative impact of RAAST (Pakistan’s instant payment system), and the importance of policy enablement to ensure sustainable digital growth.
The discussion was moderated by Mr. Ali Janjua, Managing Partner MENA at Leap Associates, and featured valuable insights from top industry experts, including Mr. Sajjad Syed, Chairman of P@SHA, who shared his perspective on how fintech is reshaping the country’s financial ecosystem.
Key Themes of the Roundtable
The session focused on several crucial aspects shaping Pakistan’s digital finance landscape, including:
- Fintech Growth and Infrastructure: How startups and established institutions are driving innovation and expanding access to financial services.
- Commercial and Consumer Impact: The growing role of digital payment solutions in transforming how businesses and individuals transact.
- Policy Enablement: The need for collaboration between regulators, industry players, and innovators to build a secure and inclusive digital payment ecosystem.
Insights from Industry Leaders
During the event, speakers emphasized the vital role of RAAST in accelerating Pakistan’s transition toward a cashless economy. They also highlighted the importance of public-private partnerships and regulatory support to strengthen digital payment frameworks and fintech adoption.
Chairman P@SHA Sajjad Syed noted that fintech innovation is not only driving convenience but also promoting financial inclusion by enabling millions of Pakistanis to access modern financial services.
ICreativez Technologies’ Participation
Representing ICreativez Technologies, Mr. Mehboob Shar participated in the discussion to explore opportunities for collaboration between the IT and fintech sectors. He praised P@SHA’s efforts in fostering meaningful dialogue between industry stakeholders and policymakers, emphasizing how technology-driven solutions can transform Pakistan’s financial and business landscape.
“Fintech and digital payments are redefining how Pakistan interacts with money and technology. Events like these are vital for aligning innovation with policy and ensuring sustainable digital growth,” said Mehboob Shar, CEO of Icreativez Technologies.
About ITCN Asia 2025
ITCN Asia is Pakistan’s largest technology exhibition and conference, serving as a platform for global and local leaders in IT, telecom, fintech, and digital innovation. The event provides opportunities for knowledge exchange, networking, and collaboration across various sectors driving the country’s digital transformation.
About Icreativez Technologies
Icreativez Technologies, founded by Mehboob Shar, is one of Pakistan’s leading digital marketing and technology firms, offering expertise in SEO, software development, web solutions, and digital strategy. The company has built a strong reputation for innovation, quality, and client success — empowering businesses through technology and creativity.
