A Strategic Partnership Bridging Academia and Industry
Sukkur, January 9, 2025 — In a landmark step toward promoting innovation, digital literacy, and career development, Icreativez Technologies and Begum Nusrat Bhutto Women University (BNBWU) Sukkur have officially signed a Memorandum of Understanding (MoU) to foster collaboration in education, research, and emerging technologies.
The MoU signing ceremony took place at the BNBWU Sukkur campus and was attended by university leadership, senior officials, faculty members, and students. The agreement was formally signed by Prof. Dr. Tehmina Nangraj, Vice Chancellor, BNBWU, and Mr. Mehboob Ali Shar, CEO, Icreativez Technologies.
This partnership marks a significant milestone in strengthening the link between academia and industry, ensuring that students gain real-world skills, exposure, and employment opportunities in Pakistan’s rapidly evolving technology landscape.
A Shared Vision for Innovation and Empowerment
The collaboration between Icreativez Technologies and BNBWU Sukkur is built on a shared vision — to bridge the gap between theoretical education and practical industry experience. Through this partnership, both organizations aim to cultivate an environment where innovation thrives, and young professionals are equipped with the tools needed to succeed in the digital era.
“This MoU marks a significant milestone in our efforts to provide our students with industry-relevant skills and knowledge,” said Prof. Dr. Tehmina Nangraj, Vice Chancellor of BNBWU.
“We are committed to supporting the growth of talented individuals and contributing to the development of a skilled workforce in Pakistan,” added Mr. Mehboob Ali Shar, CEO of Icreativez Technologies.
Their statements reflect a mutual dedication to educational excellence and technological advancement — a collaboration designed to create lasting impact.
Key Areas of Collaboration
Under the signed MoU, Icreativez Technologies and BNBWU Sukkur will work closely on a series of initiatives that merge academic learning with industry expertise, including:
- 🎓 Joint Research Projects:
- Promoting innovation through collaborative research in emerging technologies such as Artificial Intelligence, Web Development, and Digital Transformation.
- 🧩 Industry-Academia Workshops and Seminars:
- Hosting workshops, seminars, and guest lectures to help students and faculty stay updated on the latest industry trends and technological breakthroughs.
- 💼 Internship and Job Placement Programs:
- Providing BNBWU students with hands-on experience and opportunities to intern or work on real-world projects at Icreativez Technologies.
- 📚 Capacity Building and Training Programs:
- Conducting specialized training sessions and certification programs to enhance technical and professional skills, preparing students for successful careers in the tech industry.
These initiatives will not only strengthen academic programs but also enable students to transition smoothly from university to professional environments.
Empowering the Next Generation of Tech Leaders
This partnership symbolizes a progressive step for women in technology, particularly in regions like Sukkur where opportunities for hands-on industry engagement have traditionally been limited. By combining the academic strength of BNBWU and the professional expertise of Icreativez Technologies, students will gain access to mentorship, innovation labs, and digital learning experiences that prepare them for leadership roles in Pakistan’s growing IT ecosystem.
Icreativez Technologies, a leader in digital innovation, has a long-standing reputation for supporting educational collaborations, offering training programs, and mentoring youth in emerging fields like digital marketing, AI, software development, and web technologies. Through this MoU, the company continues its mission of empowering Pakistan’s young talent — particularly women — to contribute to a knowledge-driven economy.
Strengthening Academia-Industry Relations in Pakistan
Partnerships like this are essential to creating a sustainable ecosystem where universities and businesses work together to address real-world challenges. By integrating research, technology, and training, Icreativez Technologies and BNBWU aim to build a model of practical education that not only enhances employability but also encourages entrepreneurship and innovation.
Both institutions believe that industry-academia collaboration is key to achieving Pakistan’s national goals of digital transformation, youth empowerment, and inclusive growth.
Event Highlights
The MoU signing ceremony was attended by senior officials from both sides, including university deans, faculty members, and student representatives. The atmosphere was filled with optimism and excitement as both organizations shared their commitment to creating impactful opportunities for young learners.
Speakers emphasized the importance of collaborative learning, digital upskilling, and career readiness — crucial elements in preparing Pakistan’s next generation of innovators.
The event concluded with a mutual pledge to begin joint activities in early 2025, starting with training workshops and student engagement programs led by professionals from Icreativez Technologies.
About Begum Nusrat Bhutto Women University (BNBWU) Sukkur
BNBWU Sukkur is a pioneering institution dedicated to empowering women through higher education, research, and community development. The university offers a wide range of programs focused on academic excellence and skill development, enabling students to play a leading role in Pakistan’s social and economic progress.
About Icreativez Technologies
Icreativez Technologies is one of Pakistan’s leading digital innovation and marketing companies, offering a comprehensive suite of services including web development, branding, SEO, digital marketing, software solutions, and corporate training. With a strong focus on education-industry partnerships, the company continues to invest in youth empowerment and technology-driven social impact initiatives across the country.
Looking Ahead
The partnership between Icreativez Technologies and BNBWU Sukkur is more than a formal agreement — it’s a shared commitment to building a future where education meets innovation.
By nurturing talent, enhancing digital literacy, and encouraging practical learning, this collaboration sets a powerful example for other universities and companies across Pakistan.
